Who We Are
2Northside Group is focused on acquiring and operating ONE private company. Having led businesses to 10x growth and successful exits, we bring technology and operational expertise to expand market opportunities and enhance customer value. We offer flexible deal structures for owners seeking full exits, strategic roles, or continued involvement.
Unlocking Value
Win - Win
We offer a win-win deal structure to meet the owner's needs and fund your new freedoms. Whether you want to retire, minimize daily involvement, spin off part of your company, or start a brand new venture - we are your trusted & vetted successors and partners. Stay involved on as-desired basis and realize your financial goals and peace of mind with 2Northside Group.
New Horizons
As the pace of technological change accelerates, businesses face unprecedented challenges. Leveraging our 40 years of combined experience in technology innovation, operations, and finance, we are uniquely equipped to guide businesses through this evolving landscape, transforming potential hurdles into opportunities for growth.
Our North Stars
Growth mindset, perseverance, intentionality, doing the right thing, and gratitude
Strategy
Laser focus on creating a vision with alignment to market needs and financial goals
Advisory Team
Extensive and multifaceted group of advisors
Experience
Entrepreneurs and operators with 40+ years of business growth expertise
We Care
People first approach - employees, customers, you, and us; it has to be a win-win
M&A Experience
M&A strategies for value-accretive deals
Technology
Emphasis on technology modernization for efficiency and innovation
Deal Dynamics
We have access to capital and are flexible on structure to meet owner’s needs
Network and Partnerships
Network utilization for professional and financial leverage
Team
Boris and Svetlana Bronshteyn are entrepreneurs at heart, with a strong track record of building, acquiring, and operating successful businesses. With over four decades in diverse industries, they know firsthand what it takes to run, grow, and strategically transition a company. Their journey includes hands-on experience with numerous M&A transactions, including a successful exit to a private equity fund managing over $8 billion in assets. Through 2Northside, they offer business owners a reliable path forward, whether as a strategic partner or a committed successor to carry the business into its next phase.
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Investment Criteria
1
Type
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A vertically integrated software company (B2B with a possibility of B2C/DTC/Marketplace) in a niche space
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A business with a niche tangible product or service suitable for roll up
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Technology-enabled service in a niche space
2
Business Dynamics
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Fragmented industry
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Critical use case fulfilling a fundamental need
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Technology transformation opportunity
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Multi-year operating history
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Proven market demand, diversified customer base, low churn
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Owner is considering retirement or transition from daily management
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Majority stake
3
Financial Criteria
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Up to $20MM revenue
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Recurring Revenue
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Cash flow positive
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Will consider turnaround businesses